Jaime Lackey
LinkedIn • Download pdf of resume
Specialties
• Crafting concise copy designed to appeal to a targeted audience
• Developing feature articles and blog posts that explore business and consumer trends
• Writing, editing, fact-checking, researching, interviewing, incorporating SEO terms, brainstorming
Freelance Experience
• Corporate projects have included in-depth newsletter articles, website copywriting/SEO, and blog posts, as well as editing assignments. Projects range from weekly blog post assignments to a 250-page informational website that incorporated more than 750 keyword phrases. Clients include Jackson Spalding; MarineMax; Souk Marketing Communications; and iFusion Marketing, which produces the Venture Atlanta newsletter.
• Social media initiatives include Facebook and Twitter accounts for an Atlanta restaurant.
• Select credits: Careforce Chronicle (Children’s Healthcare of Atlanta), Solid State (Venture Atlanta), The AutoPILOT Magazine, Shopping Center Business, Restaurant Facility Business, Southeast Real Estate Business, Western Wealth Management Business, Today’s Chiropractic Lifestyle and custom publications for chambers of commerce.
• Recent story topics: medical innovations, robot-guided surgery, autism research, social entrepreneurship, start-up tech companies, online game development, non-profits, eco-friendly homes, energy efficiency, finance/investment, aviation, personality profiles, LEED developments, solar energy, commercial real estate and retail, as well as profiles of professional organizations.
Computer & Web Skills
• InDesign, Quark Xpress, Dreamweaver, Photoshop, Illustrator and Excel
• Basic understanding of HTML and SEO
• Experience developing websites with WordPress
Staff Experience: France Publications
Managing Editor, several regional real estate publications, July 2003 – May 2007
Associate Editor, Southeast Real Estate Business, Sept. 2001 – July 2003
Editorial duties:
• Led the team that originally developed REBusinessOnline.com (launched in 2005, relaunched in 2009)
• Wrote articles about commercial real estate developments, the construction industry, real estate financing, architecture, security issues, and real estate management
• Coordinated and edited articles by real estate, financial and legal professionals
• Assigned stories to freelancers and staff writers
• Edited and proofed articles and news sections
• Brainstormed article ideas and formulated editorial calendars
Production duties:
• Completed layouts using Quark Xpress; editors were responsible for all layouts
• Designed print and web ads for advertising clients using Photoshop and Fireworks
• Maintained two news-oriented websites using Dreamweaver
Staff Experience: Morgan County Citizen (Madison, Ga.)
Reporter Oct. 2000-May 2001
Education
M.A. in Journalism and Mass Communication
Grady College of Journalism and Mass Communication, University of Georgia, Athens, Ga., 2005
• Thesis: “Framing Social Protest: How Local Newspapers Covered the University of Georgia Desegregation Protests in January 1961”
B.A. in English, minor in Professional Writing
North Georgia College and State University, Dahlonega, Ga., 1999
Last updated: December 2011